5 Super Cool Under the Radar Children’s Brands

5 Super Cool Under the Radar Children’s Brands

The high street does a great job of dressing our children, it’s always easy to find affordable, trendy clothing and I doubt there is a parent in the land that hasn’t dressed their daughter in a 2.99 H&M summer dress at least once. There’s plenty of choice and generally speaking, it’s reasonably priced.

There are however times when you might like to dress your children in something a little bit different, something that you’re unlikely to spot somewhere else. For those times, there are some super cool under the radar children’s brands out there that cater for these occasions perfectly.

Tell your kids to step away from the mud kitchen, put down their felt tips and to refrain from knee slides, these clothes are for best, fun will have to wait for a 2.99 dress.

Soft Gallery

Soft gallery is a super cool children’s brand that commissions artists to create designs and graphics for their clothing. The colours are muted, but the designs are still fun for kids!

Kids clothing brands

Cary Shorts


childrens clothing brands

Alia Top


Under radar childrens brands

Tory Dress


Under the radar childrens clothing

Holger Shirt



ZooBug are a cool London glasses brand and sell both optical glasses and sunglasses in lots of funky designs. The arms of their glasses wrap around your child’s ear for a super firm hold which means your kids can bounce around and go crazy with their glasses still in place.

zoo bug glasses


Caramel Shop

Caramel is a British brand selling both children’s clothes and home wares. The designs you’ll find here are tasteful and practical, but with attention to detail. I would love the pinstripe dress at the bottom, it’s so cute!

Kids clothing brands

Perilla Dress


Kids clothing brand

Caraway Shirt

kids clothing brand

Anise Dress



Lola have a very small line of children’s clothing offering a beautiful and tasteful, quality basics. These simple and functional designs are perfect for an understated/scandi style look.

Lola Gingham Dress

Gingham Dress


Loola Pinstripe Dress

Pinstripe Dress


Young Soles

Young soles offer the perfect blend in retro cool and heritage British design. They are made using the highest quality materials and the designs are just adorable. The sandals below come in lots of different colours and would look adorable paired with one of the Loola dresses above!

Young Soles Pink Sandals

Pink Sandals


Young Soles Derby Shoe

Olive Derby Shoe



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